12.9% CAGR, Commenting System Market is Surging with Growing Need to Manage Comments across Social Media Platforms by 2027

February 02 17:39 2021
12.9% CAGR, Commenting System Market is Surging with Growing Need to Manage Comments across Social Media Platforms by 2027

Commenting System Market Top Industry Players: DISQUS, SEMILOGIC, INTENSEDEBATE, JLEXART, Muut, Inc., SN&CK Media Ltd, Thrive Themes, Viafoura, COMMENTO, INC, HYPERCOMMENTS
According to our latest market study on “Commenting System Market Forecast to 2027 – COVID-19 Impact and Global Analysis – by Subscription Type (Yearly and Monthly) and Application (SMEs and Large Enterprises),” the market was valued at US$ 91.39 million in 2019 and is projected to reach US$ 238.06 million by 2027; it is expected to grow at a CAGR of 12.9% from 2020 to 2027.

Commenting systems is receiving high momentum across the world. Rising Investment by Industries to Gain Strong Online Presence is influencing the market growth. As people spend maximum of their time on social media, social media marketing have become a major strategy than traditional marketing system. This has attracted many companies to invest huge capital to build a good social media presence, which would enable them to reach a larger customer base and enhance customer experience. The brands reply to each customer’s comment on their pictures, videos, and other contents floated in the social media, which makes the post an interaction forum, thereby creating more interest in the brand. This has made several brands to invest in creating a strong social media presence over the years. For instance, Nike, in 2019, has invested a capital of US$ 2.4 billion on marketing their products online with the help of big data, social media, and other digital platforms. This allows the company to track and trace the ROI and compare with their competitors; thus, enabling them to take proper data based business decisions. This rise in investment by brands to develop a strong online presence is influencing the adoption of commenting systems in order to offer better customer experience, thereby contributing to the growth of the market.

Get Sample PDF Copy at https://www.theinsightpartners.com/sample/TIPRE00017536

The COVID-19 outbreak hindered the growth of the global market in 2020, and thus there is a decline in the y-o-y growth. However, the growth is expected to normalize from 2021 onwards and the market is projected to grow at a steady pace.

Impact of COVID-19 Pandemic on Commenting System Market

North America has the highest acceptance and development rate of emerging technologies owing to the favorable government policies to boost innovation and reinforce infrastructure capabilities. Any hindrance on industries is projected to hamper on the region’s economic development. Currently, the US is the world’s worst affected country due to the COVID-19 outbreak.  It is becoming apparent with the COVID-19 pandemic spreading across the US that few can escape its scope, presenting significant challenges to all industries. However, it has been observed that businesses have increased their online marketing initiatives and adopted other online strategies to attract both old and new customers during the pandemic. For instance, according to studies, Amazon recorded an increase in sales by 37% owing to the COVID-19 pandemic. The close down of all retail outlets by the government authorities coupled with the social distancing norms laid down by them is affecting the investments by retail outlets. For instance, the sales of online grocery segment across the US recorded an increase by 210.1% due to the outbreak. This shift in online shopping has also increased the presence of online platforms across various social media platforms such as Facebook, Twitter, and Instagram. Thus, the above mentioned factors are expected to propel the commenting systems markets across the region. On the other hand, the high adoption of work from home culture across major economies such as the US, and Canada is also influencing the adoption of solutions that assists in simplifying work among teams working remotely. According to studies, more than 67% of enterprises across the US has adopted work from home environment due to the pandemic. This high adoption of remote working is influencing the demand for real-time commenting systems in order to enable teams to work and make clear communication regarding a project. Thus, the outbreak of the virus is expected to influence the North America commenting systems market positively.

Rising Investment by Industries to Gain Strong Online Presence

As people spend maximum of their time on social media, social media marketing have become a major strategy than traditional marketing system. This has attracted many companies to invest huge capital to build a good social media presence, which would enable them to reach a larger customer base and enhance customer experience. The brands reply to each customer’s comment on their pictures, videos, and other contents floated in the social media, which makes the post an interaction forum, thereby creating more interest in the brand. This has made several brands to invest in creating a strong social media presence over the years. For instance, in 2019, Nike invested a capital of US$ 2.4 billion in marketing their products online with the help of big data, social media, and other digital platforms. This allows the company to track and trace the ROI and compare with their competitors; thus, enabling them to take proper data based business decisions. This rise in investment by brands to develop a strong online presence is influencing the adoption of commenting systems in order to offer better customer experience, thereby contributing to the growth of the market.

The top five companies in the deck design software market include DISQUS, MUUT, INC, SNACK MEDIA LIMITED, THRIVE COMMENTS, and VIAFOURA. The above listing of key players is derived by considering multiple factors such as overall revenue, current deck design software portfolio, new product launches, market initiatives, investment in technology up-gradation, mergers & acquisitions, and other joint activities. There are various other notable players in the global data wrangling market ecosystem such as COMMENTO, INC, GRAPHCOMMENT, HYPERCOMMENTS, INTENSEDEBATE, and JLEXART, amongst others.

Buy Complete Study at https://www.theinsightpartners.com/buy/TIPRE00017536

Media Contact
Company Name: The Insight Partners
Contact Person: Sameer Joshi
Email: Send Email
Phone: +1-646-491-9876
City: Pune
State: Maharashtra
Country: India
Website: https://www.theinsightpartners.com/reports/commenting-systems-market

view more articles

About Article Author